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About Me.

Having a solid approach to content is important because it shapes the very framework behind how we communicate with people about our products, goals, and dreams. When a UX content strategy is right, it doesn’t just shape what we say, but how we conceive of and interact with the product.


As a creator, I bring over a decade of storytelling in live performance design to my current endeavour in UX and thrive in collaborative, hands-on environments. I’m excited by a challenge and driven to question my own preconceptions, to seek out new concepts and boldly ask why. I’m happiest when I’m making unexpected connections between ideas, like in future’s forecasting, or restructuring systems to make them intuitive and useful for today’s users.

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